Data is an extremely powerful tool for non-profits — not only is it solid evidence of a charity's success or shortcomings, but it can provide deep insights for consumers into how far their donations will go to help a person, community, or animal in need.​

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But at the same time, data can be overwhelming. To effectively use numbers and raw data to leverage donations, non-profits need to tell a story with their data.​

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To help Winnipeg Humane Society reach its goals, I created two visual stories using data from their 2022/23 and 2023/24 annual reports. These stories and graphics were carefully targeted to prospective donors, encouraging them to donate through easily understood financial breakdowns and calls to action.

Each public-facing data visualization features multiple designed graphics and a short paragraph of copy, all created and written by yours truly.​​​​